interesting stuff

Cleveland, OH, January 25, 2012

"Joomla! 1.7: Beginner's Guide" and "Joomla! Development: A Beginner's Guide" has been nominated for a 2012 Small Business Book Award in the category of Technology.

Joomla! 1.7 Beginner's Guide Joomla! Development - A Beginner's Guide

The Small Business Book Awards recognize business books that were published in 2011. Small business owners often seek advice and information through books. While there are many thousands of books published each year, it's those of interest to small businesses and entrepreneurs that the Small Business Book Awards seek to honor.

"With so many books being published each year, we wanted to recognize those that made a difference to small business owners and managers and startup entrepreneurs," said Ivana Taylor, Book Editor at Small Business Trends, which produces the Awards. "Our annual Small Business Book Awards are a way to highlight the books that entrepreneurs are reading and learning from."

The Awards are an honor to the authors who write books for the small business and entrepreneurial community. Says Anita Campbell, CEO of Small Business Trends, "For many of the authors, writing a book is a labor of love. Often they get up early in the morning before the rest of the family awakes, and they devote their evenings, weekends, holidays and vacations to writing. They deserve recognition."

megaupload, Kim Schmitz, Apple and SOPA

Submitted by Hagen Graf on 21. January 2012 - 0:19

IMG_0064Ok, to understand my thoughts you have to spend a bit time, follow the links and watch the videos and sources I linked to (or may be not, if you know them all).
I know it's complicate and it takes time, but the world isn't that easy :)

Step by step

Pendant le mondial du vent...This is a photo uploaded by the flickr user leucatetourisme. It is possible for me to embed the photo in this blog entry because I simply asked the user to change the license.
He or she decided to switch it to Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0).
This is on one hand good, because it is possible to embed it here in the blog but I am not allowed to use it commercially. This blog appears on our website cocoate.com which is of course a company site with a commercial intention. So am I allowed or not?
I am honestly not sure.

Our work: 
Technical proof reading
Published: 
2010-12-01
Social Media Marketing
Language: 
German (Deutsch)
Type of product: 
Book

Ein echter Ratgeber zu Image- und Firmenpromotion in Social Media Portalen. Nach einer Einführung über die "Sichtbarkeit im Internet", gibt es eine ausführliche Bedarfsanalyse für diverse Zielgruppen. Es folgen Marketing Strategien rund um die SMM-Grundsätze "Zuhören", "Community-Arbeit leisten", "Mehrwert schaffen", "Reputation stärken". Die Autorin wertet alle Social Media Sites kritisch in Bezug auf die Ansprüche ihrer Leser und bietet richtige und falsche Verhaltensbeispiele. Sie berät außerdem zum Aufwand der geplanten Marketingaktionen. Was kann man selber machen? Welche Aspekte der Außenwirkung kann man delegieren (Agenturen). Kosten und Risiken. Gute Fallbeispiele zu den einzelnen Themen runden das Buch ab.

Google Wave

Submitted by Hagen Graf on 5. June 2009 - 0:16

Finally I had time to watch this 80 minutes video and it was awesome!

It's not ready yet and Google is perfect in guerilla marketing but the idea is very, very good. It seems to be possible to start your own waves on your company server and it is an very good collaboration tool.

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