In February 2010 Google adopted a new strategy that the company's focus is now more on smartphones than on desktops. Chief executive Eric Schmidt summed this up with a new motto: "Mobile First". Google developers started to create versions of new services for smartphones before creating ones to run on PCs. At that time, the global smartphone penetration reached a average of 15% (2009). Two years later, we talk about a global smartphone penetration of 30% (2011). Only in 2011, nearly 500 millions smartphones were shipped (Figure 1).
Figure 1: Smartphone Shipments 2011 (VisonMobile CC BY)
At the Mobile World Congress in Barcelona 2012, Google announced:
“There will be an Android in every pocket”
Android is a Linux-based operating system for mobile devices such as smartphones and tablet computers.
What is a Smartphone?
I found no official definition of a smartphone in comparison to other phones (feature phones) but I see three differences
- smartphones are always "on-line"
- smartphones have a browser to surf the web
- smartphones allow applications to have a deep integration with the phone's OS and hardware
The mobile market for feature phones was/is focused on selling ringtones, games and other content brought by the industry to the customer (B2C). The mobile market (app stores) for smartphones provides the logistic for developers, authors and artists to offer their apps (Digital Distribution Platform).
What does it mean for my website?
It you already have a website it is time to think about visitors that use other devices then personal computers to access your website. If you are using Google Analytics it is easily possible to check these figures. In figure 2 you can see that 2.6 % of the visitors of this website are using a mobile device.
Figure 2: Google analytics - Mobile Devices
Have a look in your statistics. I asked a question on Facebook and got the following answers (Figure 3). The percentage of visitors using mobile devices seems to be around 10 % on "normal" websites.
Figure 3: How many visitors of your website are using mobile devices?
Think about yourself
If you have a mobile device,
How do you use it?
Where do you use it?
- at home?
- in waiting situations?
Have you ever tried to
- access your website on different mobile devices?
- navigate to the third level (if there is one)
- log in and out?
- create, edit, delete content?
- upload a file?
- download a file?
- watching the fancy slideshow on your site?
- create a bookmark in the mobile browser?
If you answer most of the last questions with "yes, I already have" that's good. If not, have a look at your mobile device, play around and come back :)
When you start to use your mobile device for surfing the web you will probably find a lot of websites that don't care about visitors from mobile devices.
Who should read this book?
You should read it when you are
- already running, creating, using, or planning a Joomla! website
- the owner of a kind of mobile device
- thinking about possibilities to "mobilize" your existing or planned Joomla! website.
How is my/our situation?
I'm part of the books target group too. In our household (two persons) we have an Apple iPhone, an HTC Android phone, an Apple iPad, two laptops and a desktop computer (and of course a bookshelf :) ). The usage of the mobile devices increases. The laptops are usually used for "real" work, the desktop acts as a media and file server.
In our daily work we create sites and apps for clients but as always ... our own website cocoate.com is still not optimized for mobile devices. First, I have to finish this book! :)
What's covered in the book?
I am writing the book with the mentioned target group above and me/us with the same "problems" in mind. I want to show various aspects of mobile devices and how you can enhance Joomla! to offer your content on mobile devices too.