Our communication is influenced by unconscious processes which are decisive for success or failure for the scheme of our relations. Even non-verbally, we always transmit plenty of information when talking to or with others and thus influence their behaviour.
On the occasion of the international project meeting for the CITCOM project, Isabell and I gave a workshop about the principles of communication.
The first part was delivered by myself and went into the basics of our communication, in the second part Isabell introduced a framework for devising a communication strategy and how to execute it successfully.
The feedback we received showed two tendencies: most of us aren't aware of their communication patterns and don't really want to discover the source of these unconscious influencers. Secondly, people want to have easy answers to complex questions, expressed by the demand on ready made communication strategies: a website, a bit of Facebook, some emails, etc.
Understanding communication processes and developing a good communication strategy is more complex and a job for professionals - you can hire us ;-)
Enjoy reading it!