A Real Publisher in a Virtual World

Submitted by Christine Graf on 23. August 2007 - 15:56

August 2007

With the realisation of a company presence in Second Life for a German publishing group, we have extended the opportunities of on-line marketing for the company.
All offers of the publishing house are available on a daily basis in Second Life and are connected with the publishing company websites.

Visitors at the Second Life property can browse through the offers and can get information about new books and DVDs. Inquiries from Second Life reach directly the responsible assistants of the publishing companies; here, authors will introduce new publications and some books are also available for download as a PDF.

All offers of the publishing group are generated automatically on a daily basis via data bank queries, a manual administration is therefore not necessary.

The design of the property, based on an idea of the publishing group, was realised by Ruth Prantz.

Links: 

 

August 2007 With the realisation of a company presence in Second Life for a German publishing group, we have extended the opportunities of on-line marketing for the company. All offers of the publishing house are available on a daily basis in Second Life and are connected with the publishing company websites. Visitors at the Second Life property can browse through the offers and can get information about new books and DVDs. Inquiries from Second Life reach directly the responsible assistants of the publishing companies; here, authors will introduce new publications and some books are also available for download as a PDF. All offers of the publishing group are generated automatically on a daily basis via data bank queries, a manual administration is therefore not necessary. The design of the property, based on an idea of the publishing group, was realised by Ruth Prantz. Links:  SLUrl Pearson in Second LifeMarkt+TechnikAddison-WesleyPearson Studium